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Consumer Trust

  • Brand Owners Require a Single, Industry-Wide View of Supply-Chain Data

    As consumers select fresh, prepared, and packaged groceries, some of the world’s most familiar brands are giving way to a growing preference for items that shoppers know to be from trusted sources, regardless of brand equity. Customers expect brand owners to not only know what is in each item; they expect the brand owner to know exactly when and where food ingredients originated.

    As consumers select fresh, prepared, and packaged groceries, some of the world’s most familiar brands are giving way to a growing preference for items that shoppers know to be from trusted sources, regardless of brand equity. Customers expect brand owners to not only know what is in each item; they expect the brand owner to know exactly when and where food ingredients originated.

  • Great (Consumer) Expectations: Proactively Managing Your Supply Chain Risk

    Preventing recalls before they happen is the ideal scenario. However, given the diversity and complexity of the modern supply chain the reality is retailers need a proactive supply chain risk mitigation strategy to maintain consumer trust.

    Preventing recalls before they happen is the ideal scenario. However, given the diversity and complexity of the modern supply chain the reality is retailers need a proactive supply chain risk mitigation strategy to maintain consumer trust.